Click here to check out our new film...Jacksonville WHO?

Our new documentary tells the unlikely story of the 1969-70 JU Dolphins, the most magical March Madness Cinderella team ever!

The sports media dubbed them The Mod Squad, but to the college basketball establishment they were...Jacksonville WHO?

Documentary + Incubator = Docubator

How the Adidas Superstar became the Glass Slipper for the wildest, grooviest March Madness Cinderella team ever! The 1969-70 JU Dolphins.

It's a sports fashion story about the arrival of the premium basketball shoe, the foundation of today's Athleisure lifestyle, and this enduring icon of it all, the Adidas Superstar.
And dig those retro basketball uniforms!
The story of The Mod Squad is the centerpiece of our new feature documentary, JACKSONVILLE WHO?